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Ad Revenue to Continue 8% Growth - Radio World

Ad Revenue to Continue 8% Growth

Ad Revenue to Continue 8% Growth
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Radio ad revenue will continue to grow between 7.5 to 8 % in 2001. That's according to RAB President/CEO Gary Fries.

"While 2002 was largely consumed with major consolidation issues, 2001 will be the first full year where the new organization of ownership will take effect," said Fries. He predicts we'll see operators who chose to remain independent step up their marketing efforts to increase their market visibility and revenue streams.

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