Aha by Harman has added DeliRadio to its aggregated web audio content.
The deal marks the first auto integration for DeliRadio, which specializes in music from touring artists so listeners can hear tunes from musicians who have upcoming shows in the area.
DeliRadio Concert Network turns each club and festival into a “unique station,” based on its upcoming calendar or lineup.
DeliRadio CEO Wayne Skeen says the service helps clubs and touring acts sell out their shows. With the service now on the Aha platform, DeliRadio artists will “be heard in the place where most people listen to music, their cars.”
The Palo Alto, Calif.-based Aha has also signed content deals with Daily Unsigned and Plum Radio and says those will be added to its platform soon.
Daily Unsigned offers unsigned artists a platform to gain fans, and Plum Radio streams DJ-produced content called “mixshows.”