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Aha Adds More Content

Web program aggregator extends its 40,000 audio, nonaudio program library

Aha by Harman says more content is available to drivers now using its Aha Radio app for Android and iOS.

Web program aggregator Aha is included in the infotainment systems of more than 40 car models. The driver accesses the content on the display screen using the Aha app that resides on a cellphone tethered to the vehicle.

With the addition of self-improvement publisher Hay House, live podcast network BlogTalkRadio and national broadcasters American Public Media and CBC/Radio-Canada, Aha says it is adding thousands of new programs, extending its content library of 40,000 audio and nonaudio programs.

Specific offerings include APM’s business and economic news program Marketplace, AAA station The Current, Classical Minnesota Public Radio and regional news from Southern California Public Radio and Minnesota Public Radio.

Noting that most adults spend two-hours each day, on average, commuting, Aha VP Marketing & Content Chia-Lin Simmons says during that time, “audio has the ability to educate, inform, uplift, inspire and entertain. Aha has made it easy for drivers and other commuters to always find the content that is just right for them.”