Harman’s Aha Web aggregator is teaming with Placecast, which offers geo-targeting, to test in-dash advertising.
The four-week test offers drivers and passengers promotional offers in real-time through their car radio and touchscreen infotainment system, according to the New York Times.
Using the Aha streaming audio app on a mobile phone connected to the car, the user selects their audio and using the car location, Placecast targets what ad they hear and what ad is displayed. Quiznos is the first advertiser taking part in the test, according to the account.
Touching an icon on the ad brings up a coupon that can be emailed and redeemed.