AirKast is working with Jump2Go in a partnership.
The agreement, they say, will offer radio stations that use the AirKast AirBridge platform the ability to create, distribute and synchronize text-based messages about on-air activities to mobile phones, iPods, RDS-enabled radios and HD Radios. Stations will also be able to offer advertisers the same ability during commercials or songs, with stations retaining control over the content.
AirKast sells mobile digital content and advertising products; it was founded by Larry Leung. Simon Moy is president. AirBridge is the firm’s “hosted digital media delivery” platform. Jump2Go Inc., founded by Allen Hartle, invented RDS iTunes Tagging and did the first RDS and HD Radio iTunes Tagging in trials for Apple in 2007.
With this partnership, AirKast said, its customers can create text-based messages and “call-to-action” URLs for on-air activities and deliver them to multiple distribution channels simultaneously. The idea is to further engage mobile listeners during broadcasts.
Jump2Go functionality will be integrated with the cloud-based AirBridge platform, which distributes station content to mobile audiences. Messages are delivered to stations’ AirKast mobile apps for Android, iPhone, iPad and BlackBerry devices in addition to RDS-enabled or HD Radios, websites and iPods.
The companies indicated they plan more joint offerings.
