The HD Digital Radio Alliance launched ads on member stations in 85 markets for BMW, which is offering HD Radios as factory-installed options this month across its entire 2007 product line.
The campaign is similar to previous flights launched by the alliance for Circuit City and RadioShack.
In the new ads, one spot notes that the “ultimate driving machine” now has “the ultimate radio.” Another points out that the BMW driver can now experience “all kinds of new twists and turns with uncompromising performance — and that’s just the radio.”
