Amazon has finally added music to its Prime streaming service.
The service, which had been rumored for weeks, is a no-cost premium for Amazon members who pay $99 a year.
Prime Music is seen as Amazon’s answer to Beats Music, Spotify or Pandora. “We want to go where our customers are going,” said Amazon vice president for digital music Steve Boom.
The company says Prime members will be able to listen to hundreds of preprogrammed Prime Playlists that are artist-, genre-, mood- or activity-based. Customers can create playlists with Prime Music tracks, receive personalized recommendations and download Prime material to mobile devices for offline listening.
Amazon is not doing any kind of custom Internet radio service.