Amber Plan Begins

Amber Plan Begins
Publish date:

Radio and TV broadcasters joined together with law enforcement officials and advocates for missing children to begin the nationwide rollout in October of a voluntary program to help local communities recover abducted children.
The so-called Amber Plan institutes voluntary procedures for local broadcasters to issue on-air alerts after being notified by local law enforcement that a child had been abducted. The Emergency Alert System is the major element of an Amber plan and the FCC is considering a proposal to add a missing-child statement to EAS (RW July 4, page 1).
The plan’s name derives from Amber Hagerman, a nine-year-old child who was abducted and murdered in Arlington, Tex. in 1996 and is an acronym for “America’s Missing: Broadcaster Emergency Response.”
Free kits describing the Amber Plan will be distributed to local law enforcement agencies and stations. NAB President and Chief Executive Officer Eddie Fritts said that more than 20 states and communities nationwide already have implemented Amber plans leading to the recovery of 16 children by late October.


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