Rep firm Katz Radio Group will use Ando Media’s Advertising Management and Webcast Metrics Internet radio audience measurement systems.
Katz will use Ando’s Advertising Management System for campaigns to be run on the Net Radio Sales Internet radio network, which Katz recently acquired from Aritaur Communications, an Ando Media partner.
Through the use of Webcast Metrics and ATOM, Katz says it will be able to report on the size of its network audience, along with traffic and measure advertising impressions on all of its Internet radio advertising campaigns.
