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Andy Friedman Goes to Work for Randy Michaels

He’ll handle Internet stuff at Merlin

“Internet initiatives” are a key part of any media organization, and Randy Michaels’ new company will be no exception.

Merlin Media, the birth of which made a big industry splash this week, hired Andy Friedman as VP of Internet initiatives. Merlin was formed to acquire radio stations via a partnership of private equity firm GTCR and Emmis Communications. It plans to buy Emmis stations WKQX(FM) and WLUP(FM) in Chicago and WRXP(FM) in New York.

Michaels, who emphasizes the multimedia nature of Merlin, said he worked with Friedman at three companies. “Andy has better insight than anyone into how traditional media should use the Web.”

Friedman was VP of interactive content at Tribune, and before that VP of online news, talk, and sports at Clear Channel. He’s a former radio reporter too, having worked at KFI(AM).