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Another Ad Agency Commits to PPM

Another Ad Agency Commits to PPM

Harmelin Media committed to using data gathered with Arbitron’s Portable People Meter electronic ratings system when PPM is deployed. Harmelin bills more than $300 million annually, according to Arbitron, which said the agency has been closely involved with the PPM since the 2002-2003 market trials in Philadelphia. Several ad agencies have agreed to use PPM data, see previous story.