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Another Record Book for Spanish Radio

Another Record Book for Spanish Radio

Spanish radio continued on the upswing this past winter, according to Interep.
In its audience format share analysis of Arbitron listening statistics, the company stated, “The latest results represent continuing growth for the group of formats classified under the ‘Spanish’ label, topping the record set in the Fall 2003 report. Spanish shares are up nearly a full point in the past year.”
Also marking significant gains, although a much smaller category of stations, was the hot AC format.
News/talk remains the most-listened-to specific format classification, Interep reported, although the combined news/talk/sports category was off slightly thanks to sports giving back some ground.
“CHR remains the third-ranked format category, with a slight shift from Dance into the Pop segment in the latest book. Urban held steady in fourth place overall, followed by adult contemporary. AC dropped back a bit after a fall ratings surge.”
AOR rebounded a bit. “After down-trending for a period of time as the rock genre fragmented, the format seems to have reached a point of ratings equilibrium during the past year.”
Unchanged were country, classic rock, oldies, new rock and jazz.
The top formats in descending format share were news/talk/sports, Spanish, CHR, urban and AC.

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