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Anti-Satellite Radio Ads Have ‘Flip’ Side

Anti-Satellite Radio Ads Have 'Flip' Side

Womble Carlyle attorney John Garziglia cautions broadcasters about running anti-satellite radio ads. If satellite radio should only run national programming, he says, the same argument could apply to local broadcasters – that they should only run local programming.
“Which would mean no more voice-tracking,” he said.
That’s part of this whole undercurrent of the localism hearings, he said.
“The conclusion is stations should not be running one hour of public affairs programming on Sunday morning. Stations might be distraught at what the public thinks. Do they really want the flip side applied to them?” he asked.
Entercom has begun running anti-satellite radio ads.