Radio revenue was flat in April compared to the same month last year; so says RAB, which said the local ad sales component, which is the largest piece of the radio revenue statistic, was also flat.
National ad business dropped by 2%. Non-spot revenue grew 6%.
The industry is evolving, said RAB President/CEO Gary Fries, with growth on the horizon due to “recently introduced technologies, programming formats, and advertising platforms take root and propel the industry forward.”
April Revenue Stagnant
April Revenue Stagnant