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APT Eyes the Middle East

APT Eyes the Middle East

APT said it is hoping to boost its product profile in the Middle East and establish an appropriate distribution chain there. The company is exhibiting for the first time at CabSat.
“The company, which last year underwent a management buyout, has previously achieved some sales success in the region,” it stated. “However, with a new management structure in place – and the injection of venture capital funding – it is now focusing on new product development and exploiting sales and marketing opportunities in new territories such as the Middle East.”
Commercial Director Jon McClintock said the Middle East market has seen huge investments in broadcasting over the past few years.
The convention is the Middle East International Cable, Satellite, Broadcast & Communications Exhibition, being held in Dubai in March.