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Arbitron Adds 3 Markets to Fall Book

Arbitron Adds 3 Markets to Fall Book

Arbitron added three radio markets to the Fall 2002 Arbitron radio survey schedule: Victor Valley, Calif.; Muncie-Marion, Ind.; and Olean, N.Y. In these new markets, Arbitron will use the diary to measure radio listening. These markets are scheduled to be measured twice each year, in the fall and spring.

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