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Arbitron Adds Florida Keys, Market 292

Arbitron Adds Florida Keys, Market 292

The Florida Keys will now be part of the fall radio survey.
Arbitron said it has added the Keys to its Fall 2005 radio survey schedule. The market has an estimated population of 70,800 people 12+, so it becomes market 292. It will be surveyed spring and fall, using the “qualitative” enhanced version of the seven-day diary.

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