Arbitron Cancels September Week 4 PPM Report in Houston - Radio World

Arbitron Cancels September Week 4 PPM Report in Houston

Ike has an impact on the ratings game.
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Houston is getting a shorter Arbitron Portable People Meter Report for September.

The audience research firm had to cancel week 4 of the PPM ratings for that market because of the evacuations needed for Hurricane Ike.

The affected week is Sept. 11–17. The company intends to produce an abbreviated September Monthly PPM Report for Houston, based on the first three weeks of the scheduled report period (Aug. 21 to Sept. 10).

The delivery date for the Houston report has not been established; Arbitron says the abbreviated report requires special processing. Previously, the report was scheduled to deliver on Oct. 8.

Arbitron is also evaluating the impact of Hurricane Ike on October PPM reporting periods.

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