Arbitron will begin reporting listening for Internet streaming and HD-R multicast stations next month. These stations must encode and meet minimum reporting standards.
In the first 11 Portable People Meter markets, the audience research firm said this week that 69 of the 77 eligible HD2 stations are encoding for the PPM, as are six of the seven eligible HD3 stations; 173 of the eligible 216 combination “AM/FM/Web” stations are encoding and ready for reporting.
Arbitron also announced a wake-up service for PPM survey participants. The user-controlled, Web-based, telephone-wakeup and reminder service is designed to improve compliance by increasing the day-to-day contact between those who wear the meter and Arbitron.