Arbitron Inks Citadel to a Seven-Year PPM Deal - Radio World

Arbitron Inks Citadel to a Seven-Year PPM Deal

Arbitron snagged Citadel Broadcasting for a seven-year contract for Portable People Meter radio ratings services when the ratings technology is commercialized in 14 of the markets.
Author:
Publish date:

Arbitron snagged Citadel Broadcasting for a seven-year contract for Portable People Meter radio ratings services when the ratings technology is commercialized in 14 of the markets.

The deal covers 41 stations including Citadel’s recent 22 ABC additions.

Farid Suleman is Citadel’s CEO.

Related