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Arbitron, Kerbango Do A Deal

Arbitron, Kerbango Do A Deal

The Arbitron Company and Kerbango, Inc. say they will exchange Internet radio market data. The alliance will enhance the Internet radio research, according to a Kerbango company statement.
Kerbango will provide Arbitron’s Infostream service with listener data collected from its Internet Tuning Service and forthcoming Internet radio. Both companies said they will “remain respectful of listener privacy in collecting and using the data.
“We believe that the audience feedback available from the Kerbango Internet Tuning service and Internet radio will result in much more comprehensive data that will help the industry,” said Jim Gable, president of Kerbango.
Laura Dely