Arbitron appointed Dr. Pat Pellegrini to the position of vice president, research, new product development.
He comes to the company from his role as senior vice president of research at TNS Media Research in New York, where he was responsible for developing and expanding digital return path audience measurement services.
Pellegrini was at BBM Canada for four years as vice president of research and as a member of the senior executive team responsible for measuring radio and TV audiences across Canada.
