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Arbitron: NYC to Go PPM Sept. 20

Arbitron has begun recruiting for its PPM panel in the New York Metro.

Arbitron has begun recruiting for its PPM panel in the New York Metro.

The research firm is soliciting a panel of 3,720 consumers ages 6 and up. It plans to debut PPM measurement Sept. 20 in the New York metro, beginning a two-month demonstration period to allow stations and ad agencies time to understand the differences of the paper diary and PPM audience data collection methods.

For a recent RW story on this topic by WOR’s Tom Ray, click here.

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