Arbitron has begun recruiting for its PPM panel in the New York Metro.
The research firm is soliciting a panel of 3,720 consumers ages 6 and up. It plans to debut PPM measurement Sept. 20 in the New York metro, beginning a two-month demonstration period to allow stations and ad agencies time to understand the differences of the paper diary and PPM audience data collection methods.
For a recent RW story on this topic by WOR’s Tom Ray, click here.
