Arbitron: NYC to Go PPM Sept. 20 - Radio World

Arbitron: NYC to Go PPM Sept. 20

Arbitron has begun recruiting for its PPM panel in the New York Metro.
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Arbitron has begun recruiting for its PPM panel in the New York Metro.

The research firm is soliciting a panel of 3,720 consumers ages 6 and up. It plans to debut PPM measurement Sept. 20 in the New York metro, beginning a two-month demonstration period to allow stations and ad agencies time to understand the differences of the paper diary and PPM audience data collection methods.

For a recent RW story on this topic by WOR's Tom Ray, click here.

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