Arbitron has been seeking to market the Portable People Meter overseas. Now it has formalized an agreement with market information and TV audience measurement company TNS to use the PPM for radio and TV audience measurement in portions of Europe, Asia-Pacific, the Middle East and Africa.
TNS and Arbitron said they have been working together to market the PPM for nearly four years. The license agreement formalizes that relationship, they said.
Arbitron PPM Takes Another Step Overseas
Arbitron PPM Takes Another Step Overseas
