Arbitron Previews Mobile ‘eDiary’

Arbitron unveiled a preview of a mobile electronic diary at its annual meeting for programming consultants held at Arbitron’s Columbia, Md. site.
The mobile ‘eDiary’ will be tested on mobile Internet-capable devices such as BlackBerrys, Treos, and smart phones.
Dr. Ed Cohen, Arbitron’s vice president for Domestic Research, said the electronic diary is targeted to markets that will not be measured by the Portable People Meter.
A PC-based version of the electronic diary is being introduced in Winter 2007. Arbitron is working with UsableNet to create the smaller, mobile look of the E-Diary.
See a prototype of a radio diary Web page on mobile devices at: www.arbitron.com/downloads/ediarymobile.jpg .