Bob Patchen is now chief research officer for Arbitron, a new position. He reports to Owen Charlebois, president of U. S. Media Services for the audience research firm.
Patchen will be responsible for improving the performance of the radio diary used in the company’s current ratings services; managing research strategies for deploying the Portable People Meter; and identifying and testing additional alternatives to survey techniques. He remains based in Columbia, Md.
Patchen was VP of research standards and practices.
Arbitron Promotes Patchen to Chief Research Officer
Arbitron Promotes Patchen to Chief Research Officer
