Arbitron Provides Guidance to Holiday Format Diary Practices

Arbitron Provides Guidance to Holiday Format Diary Practices
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Did your station go "all-Christmas"? Did one of your competitors?
Arbitron has distributed a guide explaining how diarykeepers reference holiday format stations and how the audience ratings firm credits seasonal entries.
The Arbitron Web page answers frequently asked questions about like: Do diarykeepers write down listening to "Christmas Music"? How are seasonal entries recorded? What is Arbitron's policy on crediting Christmas entries? What are the "Seasonal" Station Name submission guidelines?
Go to www.arbitron.com/radio_stations/Xmas_Diarykeeper_FAQ.htm

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