Arbitron and The Radio Research Consortium signed a multi-year contract for radio ratings services.
The non-commercial RRC will sublicense Arbitron radio ratings data to non-commercial radio stations and their supporting organizations.
The agreement covers both diary and Portable People Meter measured markets, and is effective immediately. Under the agreement, Arbitron will provide PPM based ratings in each of the top 50 U.S. local markets “as and when” it commercializes the service in such market.
“The Radio Research Consortium is pleased to continue its history of providing Arbitron estimates to non-commercial radio stations nationwide,” said Joanne Church, president of RRC. “We are excited about exploring the potential of the PPM methodology, especially its utility in measuring the public service component of non-commercial media programming.”