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Arbitron Refiles Renda Complaint

Audience research firm responds after judge says initial lawsuit too broad

Arbitron updated its lawsuit this week alleging Renda Broadcasting improperly used its intellectual property.

That’s after U.S. District Court Judge Marsha Morales Howard said the initial complaint was too broad.

The new complaint is substantially similar to the original.

The audience research firm is alleging that Renda Jacksonville market manager Bill Reese asked for and received Arbitron ratings for the market and Renda stations from an ad agency rep, and then proceeded to copy and distribute that copyrighted Arbitron property. Arbitron seeks at least $650,000 in damages from Renda, which hasn’t yet responded to the suit.

Arbitron Sues Renda Broadcasting