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Arbitron Says Japanese In-Car Listening High

Arbitron Says Japanese In-Car Listening High

Like their American counterparts, Japanese commuters spend a lot of time in the car listening to their radios – 74% for the Japanese versus 80% for Americans. That’s according to a new Arbitron study on how Japanese consumers use major media.
Called “Media Targeting 2000 – Japan,” the study was released by the National Association of Commercial Broadcasters in Japan and presented earlier this month in Tokyo and Osaka to more than 1,000 broadcasters, advertisers and ad agencies.
Media Targeting 2000 – Japan is based on responses from 1,697 persons ages 12 to 69.
The study is available at Arbitron’s Web site in both Japanese and English. Visit
Sharon Rae Pettigrew