Arbitron Signs One-On-One

Soon, Arbitron will measure One-On-One Sports streamed audio.
Arbitron will use Infostream, its monthly Webcast audience measurement service.
One-On-One Sports Chairman, President/CEO Chris Berman said One-On-One wanted an accurate measure of the company’s streaming audio to provide advertisers with the data they need to make informed buying decisions.
“With Arbitron properly measuring our stream, we can accurately quantify results for our advertisers,” said Berman.
Laura Dely