Arbitron debuted online resources to help minority and first-time buyers of radio stations.
It says it was inspired by the Minority Media and Telecommunications Council’s January fly-in for aspiring minority radio broadcasters in Washington.
The Arbitron Radio Investor Resources site allows a user to access reports that underscore radio’s vitality in an era of media choices. Resources include studies and reports such as Radio Today, Hispanic Radio Today, Black Radio Today and market information. Additionally, lists of Arbitron subscribing stations, commuting information and five-year population trends are provided.