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Arbitron Suit Hits Snag

Judge says “shotgun pleading” needs to be amended

Arbitron’s suit against Renda Broadcasting for alleged copyright infringement needs to be tweaked.

U.S. District Court Judge for the Middle District of Florida Marcia Morales Howard calls the complaint an “impermissible shotgun pleading,” according to the Pittsburg Post-Gazette. The judge requested an amendment be filed by July 26 or the lawsuit faces possible dismissal for being too broad.

The case concerns Renda’s four FMs in Jacksonville, Fla.

Arbitron alleges that though Renda used to buy audience data for Jacksonville, it no longer does and therefore cannot use Arbitron copyrighted audience estimates for that market. In the suit, the audience research firm says it believes Renda’s Jacksonville cluster GM improperly received ratings from an ad agency executive, and then used and distributed Arbitron ratings.

Arbitron is seeking no less than $650,000 in damages, plus attorney’s fees.