Arbitron, Telephia to Release Mobile Audio Study

Arbitron and Telphia say they will present findings from a study of the attitudes and behavior of the mobile audio user.
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Arbitron and Telphia say they will present findings from a study of the attitudes and behavior of the mobile audio user.

The companies surveyed users via the Internet to determine what proportion of wireless subscribers use their phone for non-voice applications, and what proportion have used mobile audio in the past 30 days; the profile of mobile audio users; and how satisfied mobile users are with the experience and what would make them to use it more, for example.

The study will be presented via Webex and audio teleconference on April 3.

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