Arbitron’s Annual Black Radio Report Says Urban Markets Growing

Arbitron released the 2005 edition of its annual study of radio listening by African Americans in the United States.
“Black Radio Today” again reported that the medium has maintained its continuing popularity among African-Americans, with more than 22 million, age 12 and older, listening to radio in a typical week.
Findings include:
* Of the more than 13,800 radio stations in the United States, more than 1,100 are programming to appeal to African-American listeners.
* The core urban formats, such as urban adult contemporary, urban contemporary and urban oldies, account for 45 percent of the radio listening by African Americans.
* Since 2000, the share of total radio listening by all persons to the core urban formats in Arbitron’s continuously measured markets has grown from 7.6 percent to 10.3 percent.
To read the report, go to www.arbitron.com/study/blackrt.asp.