At CES, Clear Channel Has Big Plans for iheartradio, Traffic Service

Promises new traffic auto partner, updated platform
Author:
Publish date:


Clear Channel Radio said it plans a strong presence at the CES show this week. It will highlight its iheartradio online/mobile content platform service and its Total Traffic Network partnerships.

The iheartradio service launched in 2008 and is now on iPhone, iPod touch, BlackBerry, Android and Windows Phone 7 devices. The company says 11.5 million consumers have downloaded it, with an average time spent listening per week of 142 minutes.

In November, Toyota Motor Sales U.S.A. announced plans to become the first automotive manufacturer to incorporate iheartradio in some 2011 model vehicles. Clear Channel says to expect this announcement “to come to life” at CES.

Clear Channel promises more iheartradio partnerships will be revealed, supporting the app in various sectors. It recently unveiled a revamped website, allowing for deeper social integration, among other things.

Clear Channel Radio’s Total Traffic Network will update its platform to include features to help enhance the real-time traffic data service. TTN also plans to announce a new automotive aftermarket manufacturer partnership. Clear Channel says TTN supplies traffic data to 125 million users in 125 markets through partnerships with automotive manufacturers and navigation device makers.

Related