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Atlanta’s WKLS Launches Jelli

Marks first Clear Channel station for the ‘crowd-sourced’ radio technology

Jelli has snagged its first Clear Channel radio station.

WKLS(FM), Atlanta has launched the “crowd-sourced” technology that allows listeners to compete or cooperate to determine a playlist.

A Jelli-driven show, “Remote Control Radio,” airs weeknights, 7 p.m. to midnight EST. Listeners to the station, which goes by the name “Project 9-6-1,” can play from their browsers or download a Jelli app and influence aired content from their iPhones.

Listeners vote songs up or down, deciding what will air next, choosing from a list of songs pre-selected by the station.

Company CEO Mike Dougherty has told Radio World that many of the stations using Jelli do so in conjunction with their automation system, adding spontaneity to their overnight or weekend programming.

Launched in 2009 by employees with experience at Microsoft, Amazon and Yahoo, Jelli is based in San Mateo, Calif.

Jelli Adds iPhone App” (Nov. 2010)