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Audemat Reorganizes Its Sales Structure

Changes necessitated by the recent purchase of APT's hardware biz

Audemat is laying out details of how its sales organization will work following its recent acquisition of APT Ltd.

“The restructuring of the sales function will see the sales teams of both Audemat and APT grouped into four distinct territories with all personnel empowered to sell turnkey solutions from the Audemat, APT, Ecreso and Nortek product lines,” it stated. No staff are cut as a result of the reorganization.

Kevin Campbell of APT becomes sales manager for Europe, the Middle East and Africa, heading a sales team of eight based in the United Kingdom, France, Germany and Spain. APT’s Guy Gampell becomes sales manager for Asia Pacific; he’ll oversee the office in New Delhi, which was recently set up, as well as a new Audemat Group sales office in Beijing.

APT’s North America operation moves to the Miami offices of Audemat Inc., run by Christophe Poulain. He will oversee sales and support of Audemat, Ecreso and APT product lines in the Western Hemisphere with “an amalgamated team” of APT and Audemat personnel.

Sales of products in France and the Maghreb region will continue to be managed by Audemat’s Stéphane Vansteelant, who will add APT audio codecs to his available lines.

Tech support functions of APT and Audemat will be merged into a worldwide network. “With offices and personnel in the U.S., Brazil, U.K., France, Germany, Spain, India, China and Australia, customers of the Audemat group can be assured of a speedy response and local logistics support,” it stated.

Physically, APT hardware employees working in Belfast and other locations will remain in those locations. The board of executive directors for the APT business will consist of Mark Weir as general manager, Kevin Campbell as sales director and Greg Massey as technical director. Jean-Baptiste Roux becomes president of the board of directors.

Audemat President Bruno Rost added, “We have set ourselves ambitious growth targets, planning to achieve $37 million turnover by 2010.”

As reported earlier, the acquisition was for the hardware codec portion of APT, whose licensing business remains a separate company.