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Audioboom Partners With Cumulus on Platform - Radio World

Audioboom Partners With Cumulus on Platform

Also offers monetization opportunities
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Audioboom’s mobile, Web and connected device SaaS platform for spoken-word content will provide on-demand creative, hosting, broadcasting and advertising tools for the entire Cumulus Media and Westwood One radio network as part of a multiyear agreement.

The Audioboom platform will be used by Cumulus to embed content across its networks’ websites and mobile apps, offering listen-again, on-demand and bespoke podcasts and to create clips that can be distributed via Audioboom’s embeddable players, Twitter and Facebook social media integration, as well as RSS feeds into third-party audio platforms.

Also, Audioboom has appointed Westwood One as its sales representation agent for the monetization of this digital content through the sale of pre- and post-roll video, audio and display advertising, as well as “in-read” native advertising for podcasts.

“This partnership represents a major opportunity for a full rollout of the Audioboom platform across the entire U.S.A., which will drive increased monthly listens and advertising opportunities,” said Audioboom CEO Rob Proctor. “Our partnership with Cumulus is not just about making Cumulus content available to our users, but rather, this is about using our platform to allow Cumulus to become a truly distributed media company, providing on-demand content across all of Cumulus’ stations’ websites, apps, third-party websites, and third-party audio platforms. In fact, anywhere a potential listener may choose to consume content and which, in turn, will generate advertising revenues for Cumulus and Audioboom.”

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