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Australia: New High for Digital Radio Listening

Asia Pacific looks to Aussies for switchover advice

According to Commercial Radio Australia, a new survey shows that DAB+ devices account for more than 12.7 percent of weekly radio listening in the five state capitals. Time spent listening via a DAB+ digital radio device also adds up to 12 hours, more than double that of radio listening via the Internet.

Figures from the Q3 2013, GfK Marketscope report, which included the Sony Father’s Day promotion (buy selected Sony DAB+ radio and receive free headphones), show 87,555 DAB+ devices sold, compared to Q2 with 68,417 sold. Bringing the total number of digital radios sold since the 2009 launch to 1,406,151.

DAB+ interest in the Asia Pacific is currently at an all time high with Vietnam, Thailand and Indonesia all hosting DAB+ technology and transmission workshops. In the coming weeks, representatives from MBC, Korea’s oldest commercial radio broadcaster, will visit Sydney to study Australia’s DAB+ implementation.

Additionally, truck and bus manufacturer Fuso now includes DAB+ digital radio as standard, increasing the number of Australian vehicle manufacturers offering DAB+ digital radio as standard or an option. The other manufacturers are Ford, Land Rover, Jaguar, Mercedes, Toyota, Lexus, BMW, Audi, Hino and Isuzu Trucks.