It’s the first NAB Show for DTS Inc. since it acquired HD Radio from iBiquity Digital; and the company is exhibiting its digital radio technology in the North Hall here, led by Jeff Jury, who now has the title of general manager, HD Radio and automotive for DTS Inc.
The expansion of car models with HD Radio receivers is a continued theme. Models coming to market this year include Hyundai Ioniq, Kia Niro, Toyota Mirai, Toyota 86, Audi R8 Spyder, Lexus LC and Alfa Romeo Giulia. The company says HD Radio was built into 37% of cars sold in the U.S. last year, with 36 vehicle brands and ~200 models. The HD Radio booth features the 2016 Subaru Legacy and 2016 Toyota Camry.
Another bullet point are new monitors from brands like Inovonics, Belar, Deva, DaySequerra and Audemat that let stations monitor their time and level alignment.
According to the company, its live monitoring service of HD Radio broadcasts, which debuted at the NAB Show last year, is now available in the top 50 U.S. radio markets. Meanwhile in Canada seven stations are broadcasting HD Radio.
DTS also has a booth in the South Upper Hall.