AVT Hurt by Missing Booth Shipment at NAB Show

The company was hoping to make a big splash in Las Vegas but was forced to scramble to assemble a bare-bones display using slides on a blank wall in its booth.
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An 800-pound crate for AVT that went missing during the show turned up during move-out.

An NAB spokesman told Radio World that the convention contractor, Freeman, was shipping the crate back to the exhibitor at Freeman’s expense.

AVT, which makes codec and phone hybrids among other gear, was hoping to make a big splash in Las Vegas at the NAB show last week but was forced to scramble to assemble a bare-bones display using slides on a blank wall in its booth in the Central Hall of the LVCC.

Hardware, shipping materials, projectors, booth signs, racks, all went missing; customers and potential distributors had no hardware to see and inspect, and AVT had little to draw anyone’s attention.

AVT’s Jerry Lee estimated the value of the lost gear at €80,000 (about $125,000), with greater cost in lost business opportunities.

“We’re a dominant force in Europe but customers are begging us to conform to U.S. standards,” Lee said.

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