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Barix Names Frederiksen COO

Promotion shifts focus to IP solution development, company operations

IP audio distribution specialist Barix has promoted Frank Frederiksen to chief operating officer after serving as vice president of product marketing and strategy. He reports directly to CEO Ronni Guggenheim.

A release says that Frederiksen has focused on enhancing the customer experience through streamlined solutions that simplify ease of use and installation. He oversaw the development and rollout of Barix’s IP paging ecosystem, which eliminates complex configuration processes in favor of a plug-and-play solution where devices automatically self-configure.

He will continue to oversee product management while working to enhance company operations, with an emphasis on logistics, manufacturing and fulfillment. He expects Barix to strengthen its focus on complete solutions and better vertical integration, according to a release.

“IP streaming has entered the mainstream, and many of our customers need more-than-capable hardware devices; they need a complementary environment around those devices to control, manage and monitor their entire systems,” said Frederiksen. “We have simplified interfaces and improved ease-of-use over the past year so that our customers don’t need to be IT experts.”

Barix’s global product management and logistics/fulfillment teams will report to Frederiksen.