BBC World Service is now delivering news via a mobile platform in Myanmar.
An agreement between BBC World Service and mobile aggregator Blue Ocean Operating Management, enables the country’s 4 million mobile subscribers to receive BBC Burmese audio news bulletins.
The audio bulletins will be updated daily at 8 a.m. and 6:30 p.m. local time, in addition to which the BBC will broadcast special breaking news bulletins. Listening on-demand is also available.
“We have also agreed with Blue Ocean Operating Management that the introduction of audio bulletins will be followed by the launch of a BBC Burmese news SMS, providing users with short text news updates,” BBC World Service Head of Business Development, Asia Pacific, Indu Shekhar Sinha said.
“With the growing number of mobile-phone users in Burma, this is a great way for us to keep connected with our audiences and further expand our outreach in the country,” Tin Htar Swe, Editor of BBC Burmese and BBC World Service South Asia Hub, said.
In Myanmar, the BBC World Service radio is available in English on the digital receiver of Forever Group. BBC Burmese has a weekly audience of 8.4 million listeners, reaching 22.9 percent of Myanmar’s population.