The BBC has launched iPlayer Radio, a dedicated radio streaming service that allows users to listen to 57 BBC radio stations and archived music offerings, live or on-demand.
The new service will be available on desktop and mobile devices and seeks to highlight selected BBC content, including video.
“BBC iPlayer Radio is the platform on which we will develop radio stations as fully multimedia brands so that as well as listen, audiences will be able to watch, share and engage with BBC radio,” said Mark Friend, controller of Multiplatform and Interactive for the BBC’s Audio & Music division.
“Our next steps will be to make live radio more interactive, make it easier for people to enjoy the BBC’s vast audio archive and strengthen radio’s position as the number one place for discovering music in the U.K.”
The broadcaster plans to launch an associated iPhone app soon.
