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BBC Hindi Available on U.S. Mobile Phones

The free service is available in two formats

BBC Hindi Radio is now available on demand via mobile phone in the United States.

In a partnership with North American mobile phone radio distributor AudioNow, the BBC has provided two formats for Hindi-speakers available without downloads or the need for a data service plan.

Interested parties can dial (712) 432-6586 for access to a complete one-hour program, or (712) 432-6585 for two-minute news bulletins, updated twice a day.

The service is free, though BBC said users are encouraged to check their mobile contracts for the possibility of additional charges.

In a press release, BBC Hindi Head Amit Baruah said one in 10 weekly visitors to accesses the site from the United States; he lauded the convenience of the new call-in option.

BBC Hindi by phone extends efforts by the BBC World Service to reach U.S. audiences; it offers via AudioNow in English, Arabic, Persian, Somali and Urdu as well.

Produced in Delhi, India, BBC Hindi is available through shortwave, medium-wave, FM and via mobile handheld devices. Its interactive evening program provides news analysis and interviews.