BBC Hindi Available on U.S. Mobile Phones

The free service is available in two formats
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The free service is available in two formats

BBC Hindi Radio is now available on demand via mobile phone in the United States.

In a partnership with North American mobile phone radio distributor AudioNow, the BBC has provided two formats for Hindi-speakers available without downloads or the need for a data service plan.

Interested parties can dial (712) 432-6586 for access to a complete one-hour program, or (712) 432-6585 for two-minute news bulletins, updated twice a day.

The service is free, though BBC said users are encouraged to check their mobile contracts for the possibility of additional charges.

In a press release, BBC Hindi Head Amit Baruah said one in 10 weekly visitors to accesses the site from the United States; he lauded the convenience of the new call-in option.

BBC Hindi by phone extends efforts by the BBC World Service to reach U.S. audiences; it offers via AudioNow in English, Arabic, Persian, Somali and Urdu as well.

Produced in Delhi, India, BBC Hindi is available through shortwave, medium-wave, FM and via mobile handheld devices. Its interactive evening program provides news analysis and interviews.