out-n-out online xperts (OOX) has landed a one-year contract with the BBC World Service to provide competitive online advertising monitoring services.
The service will be deployed via OOXmonitor.com, OOX’s proprietary Web-based tool.
“BBC World has been one of the industry’s first players to recognize our initiative, and we are happy to have them on board now. So far we have received positive feedback from our members, and we are confident that OOXmonitor will help BBC World grow their share of the online ad business in the UAE,” said Fouad Bedran co-managing director of OOX.
OOX introduced the service to the Middle East in September 2008 and is currently servicing OMD Digital, UM Online, Mediacom, Mindshare Interaction, Choueiri Group, and BBC World.