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BBM Canada Goes Live With PPM

A joint Arbitron and TNS Media Research solution using PPM will measure TV, radio audience across the Great White North

Arbitron says the world’s largest combined panel for television and radio audience measurement is now live in Canada using Arbitron Portable People Meter technology.

BBM Canada first chose the Arbitron and TNS Media Research joint solution to support this multi-media measurement initiative in 2008.

PPM technology is now used throughout Canada, replacing the legacy electronic measurement technology for television. It is also replacing BBM Canada’s diary service for radio in five markets.