BE Reorganizes Sales - Radio World

BE Reorganizes Sales

Broadcast Electronics restructured its sales organization, saying the move reflects its role as "an end-to-end supplier of radio systems."
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Broadcast Electronics restructured its sales organization, saying the move reflects its role as "an end-to-end supplier of radio systems."

All regional sales managers will offer solutions from both the studio and RF product lines. The structure, it said, establishes all product categories under one sales organization to provide clients a single point of contact. The company also named key personnel to account management roles and realigned geographic territories.

BE also has hired two new regional sales managers in the United States and established an office in the Asia Pacific region. "In the past year, BE also broke ground on a plant expansion that will increase manufacturing capacity, widened its network of representatives around the world and hired additional customer service personnel," it stated.

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