Beasley Media Group Inc., a subsidiary of Beasley Broadcast Group Inc., has promoted Shannon Kelley to corporate director of digital content. She is based in Charlotte, N.C., and reports to VP of Programming Justin Chase.
In this newly-created position, she will focus on designing and implementing an actionable digital content strategy with the intention of expanding the company’s brands in the digital space, while increasing traffic to websites, streams and apps, a release explained.
Most recently, Kelley served as director of digital content for the Beasley Media Group Charlotte cluster, which includes five FM and two AM radio stations.
She began her career in broadcast media with CBS Radio in May of 2000 and then worked her way up from webmaster to digital content manager and then to digital content director for the seven-station Charlotte cluster. Kelley and her team received the CBS Radio Music Stations Digital Content Market of the Year award for Medium Markets in 2012.
She joined Beasley Media Group through the CBS/Beasley market swap in late 2014, and Vice President of Programming Justin Chase said, “We were impressed with Shannon from the moment Beasley entered the Charlotte market. Her vast knowledge of the digital space, innovative ideas, and her longtime leadership of the successful Charlotte Digital Content team made her a great choice for this new and vital position.”
Beasley Broadcast Group is a large- and mid-size market radio-broadcasting company that operates 53 stations (33 FM and 20 AM) located in 12 markets.